Educate the market. Reach finance buyers. Sharpen your strategy.
The FP&A Guy helps FP&A and finance software vendors reach a trusted finance audience, put their products in front of buyers, and better understand where they fit in a crowded market. Choose the path that matches your goal: sponsored educational content, focused product exposure, or independent market research and advisory.
- 150+ tools mapped
- 300+ vendor conversations
- 115K+ finance followers
- 3 leading global finance podcasts
How does The FP&A Guy work with software vendors?
The FP&A Guy works with FP&A and finance software vendors in three distinct ways:
- Educational content and sponsorships: Reach a trusted finance audience through clearly disclosed content across LinkedIn, newsletter, podcasts, webinars, and articles.
- Finance software quick pitches: Put your product in front of finance buyers through a focused, practitioner-framed format.
- Market research and advisory: Get an independent read on the FP&A software market, where it is heading, and where your product fits.
Sponsored work is clearly disclosed, advisory work is candid, and positive opinions cannot be purchased.
The Vendor Challenge
Reaching FP&A and finance buyers is challenging
Finance professionals tune out generic ads and need context before they engage. Each path is designed to help you reach the right audience in the right way.
Vendor-authored content often reads like marketing. Educational content delivered through a practitioner voice gives the market something useful while putting your brand in the conversation.
The finance software market is crowded. A focused, practitioner-framed introduction helps your product get in front of the audience that actually evaluates these tools.
FP&A and finance software categories are crowded, overlapping, and changing quickly. An independent market read helps you better understand the market and where your product fits.
The Three Paths
Choose the path that fits your goal
Three ways to work together: build awareness through education, get focused product exposure, or gain independent market insight.
Educational Content
Best for: brand awareness & lead generation
Sponsored educational content that gives the finance community something useful while putting your brand in front of the right audience. Clearly disclosed and delivered through a practitioner voice finance professionals already follow.
Explore influencer marketing →Quick Pitches
Best for: fast, focused product exposure
A short sales pitch video that puts your product in front of the right finance audience. You get three minutes to explain what your tool does, who it helps, and why finance teams should care.
See quick pitches →Research & Advisory
Best for: market insight & buyer understanding
Independent FP&A market research and advisory for vendors that want a clearer read on the market, buyer needs, and where their product fits. Informed by conversations with software vendors and buyers.
Explore research & advisory →“Independent by Design
The value is the independence
Every path follows the same standard: sponsored content is clearly disclosed, advisory work is candid, and positive opinions cannot be purchased. Vendors get credible exposure, market perspective, and insights without compromising the independence that makes the audience worth reaching.
- Honest feedback, even when it's uncomfortable
- Sponsored content always clearly disclosed
- Practitioner and buyer-side perspective
- Credible reach across a trusted finance audience
Start a conversation“He is my go-to expert in the FP&A software space and I find him to be one of the most authentic and trusted voices in the industry. His State of the FP&A Market presentation that he presented to my team delivered tremendous value and reinforced to me why he is so highly regarded across the FP&A community.”
The audience you'd reach
How It Works
Straightforward, and honest by design
Align on the goal
We start with what you are trying to accomplish: market education, product exposure, market insight, or some combination of the three.
Shape the right format
Together, we confirm the right path, scope, audience, timing, and terms so expectations are clear before anything begins.
Deliver with transparency
You get the agreed output, whether sponsored content, a quick pitch, or independent research and advisory. Sponsored work is always clearly disclosed.
FAQ
Questions vendors ask
What are the three ways we can work together?
Which path is right for my company?
Can I pay for a positive review or endorsement?
How do you reach finance buyers?
Three Paths, One Standard
Choose the path or paths that fits your goal
Tell me what you are trying to achieve: educating the market, putting your product in front of finance buyers, or better understanding the softwaare market landscape. We will confirm the right path, format, and next step together.