Get in Front of a Highly Engaged FP&A Audience
Partner with The FP&A Guy to put your brand in front of thousands of finance leaders and FP&A professionals across the globe.
Marketing & Partnership Services
From podcast sponsorships to education webinars, we offer multiple ways to connect your brand with finance professionals.
Sponsor a globally ranked finance podcast including FP&A Unlocked, Financial Modeler's Corner, and Future Finance. Host-read ads that your audience trusts.
- host-read ads
- Sponsor name and URL in show notes
- ~9,00 listens/views a month
- Global reach across 160+ countries
Exclusive advertising in The Modern Finance Playbook newsletter and LinkedIn Newsletter, reaching tens of thousands of FP&A professionals bi-weekly with strong open and click-through rates.
- Exclusive single-sponsor placement
- Logo header + featured section
- Biweekly Newsletter
- 7,000+ newsletter subscribers
Educational articles and sponsored LinkedIn posts. Custom-developed content designed to reach your target audience with authentic, value-driven messaging.
- Website articles up to 2,000 words
- Custom LinkedIn posts on Paul's feed
- Post metrics shared (views, engagements)
- Written by The FP&A Guy or an experienced FP&A writer
From educational webinars to LinkedIn Live events, we work with you to design and execute interactive experiences that showcase your brand to a highly engaged audience of finance professionals.
- Turnkey or content-only options
- Includes Email & Newsletter event advertising
- Includes LinkedIn promotional posts
- Support multiple webinar presentation styles
A Highly Targeted Finance Audience
Your message reaches the people who matter most — senior FP&A professionals, directors, and finance leaders making purchasing and strategy decisions.
LinkedIn Audience by Seniority
Platform Reach
- Podcast Downloads (Total) 255K+
- YouTube Views (Monthly Avg) 35K+
- YouTube Subscribers 29K+
- LinkedIn Newsletter Subs 63.5K
- Email Newsletter Subs 7.5K+
- Website Traffic (Monthly) 5K+
- Podcast Episodes Published 350+
- Countries Reached 160+
Why Podcast & Influencer Marketing Works
Research shows that podcast and influencer marketing delivers measurable results for brands reaching niche professional audiences.
High Brand Recall
Research shows that 86% of consumers are likely to search for brands on social media before making a purchase after seeing influencer content — and 80% of podcast listeners can still recall a brand advertised during an episode, far higher than most digital channels.
Strong ROI
Influencer marketing delivers a 5.8 ROI, significantly outperforming traditional digital advertising. Podcast advertising also delivers strong returns, with studies showing a 4.9x ROI, making both channels among the most cost-effective media available.
Audiences Take Action
Influencer content drives action, 53% of podcast listeners search for products online after hearing about them on a show.
Trusted Creator Relationships
Consumers deeply trust the creators they follow. 69% of consumers trust influencer recommendations over direct brand messaging, and 77% prefer content created by influencers over professionally scripted ads. Much like podcast hosts, creators build loyal audiences.
Audiences Expect Creator Content
Influencer marketing has become a mainstream expectation — 86% of U.S. marketers now actively use creator partnerships. On the podcast side, 68% of listeners listened to some or all ads in their last episode, showing both audiences are highly receptive to brand messaging.
Higher Engagement
Influencer campaigns increase purchase intent by 5.2x compared to traditional ads. Podcast audiences are equally attentive — engagement rates run 47% higher than radio and 27% higher than TV.
What Partners & Clients Say
Hear from the vendors, partners, and professionals who have experienced the reach and impact of working with The FP&A Guy.
Paul not only understands the underlying technology, but he also learns what use cases each vendor can support across budgeting, planning, reporting, and consolidations. He takes the time to speak with customers and use the technology himself to shape his market landscape perspective.
Paul stands out as one of the most respected FP&A experts in the industry. His deep knowledge and understanding of market participants have provided us with valuable insights that are difficult to find elsewhere. He is great to work with — collaborative, approachable, and always willing to share his expertise.
Paul is a leader in the space and knows the right questions to ask and who to ask them to. I can't get enough of his material, and we at Drivetrain feed on his thought leadership.
I think you do great work evangelizing in the corporate performance management space. I have spent most of my career in the space and I find your insights quite valuable.
There's a reason Paul's podcasts are some of the highest-rated in the world — he's amazing at what he does, finds world-class guests, and always offers varying perspectives. All of Paul's podcasts are must-listen if you work in finance.
A webinar Paul hosted brought together multiple FP&A solutions for live demos. As someone responsible for implementing FP&A tools, this session was invaluable — it saved weeks of research and helped us refine our top vendor choices before even making contact.
Trusted by 50+ FP&A & Finance Brands
From startups to enterprise leaders, these companies have partnered with The FP&A Guy to reach their target audience.